Apple is no stranger to much-hyped product releases, but Wednesday’s press event, where the company is expected to unveil the latest iPhone, has been the subject of some of the biggest buzz in the Apple’s recent history.
Mobile analyst predictions are mostly very bullish on the newest iPhone, stopping just short of saying the upgrade will singlehandedly lift the United States out of its financial crisis. J.P Morgan analysts have expressed the belief that strong sales could lift the national GDP. Other analysts believe Apple could sell 10 million new phones by the end of the month, as long as the supply chain can keep up with those heavy numbers, and that the company could add another 50 million iPhones by the end of the year.
Though rumors of a slimmer, more high-resolution display, an upgraded Siri and a new dock design are rampant, it’s unknown exactly how innovative a new iPhone can be, or if it will live up the hype. But even after early lackluster reactions to the press event for the 4S about a year ago, iPhones flew off shelves, setting up record sales numbers and quarterly profits along with stock market highs for the company.
That Apple enthusiasm could wane eventually in the crowded mobile marketplace, said Jeff Kagan, tech analyst and consultant, noting that Research In Motion’s BlackBerry and product offerings from Nokia and Motorola were once the belles of the ball.
“Until then, we can expect Apple and iPhone to continue being the hit of the party,” he told MacNewsWorld.
Read more via Technology News: iPhone: iPhone Hype Hits Pre-Launch Frenzy.